“Greate energy at the World Product Day session with Hassan Raza Shah. Incredible insights, inspiring people and powerful conversations”. Muhammad Usman Akram, LinkedIn post – May 28, 2025.

The World Product Day was celebrated with the objective to align the national product management practices with the global community. The day is celebrated during the third week of May every year in honor of the ingenuity and impact of product professionals. This year’s celebrations were special as it marked the fifteenth years of celebrations. This year’s theme was “Celebrating the Product Journey.” Courtesy the efforts by PRIZM, Lahore becomes the 201st city to celebrate the day. It in itself is significant to the profession of Product Management by PRIZM Institute. To make the celebrations more meaningful and high impact we engaged in intense debate before finalizing the topics. The debate concluded in the decision to discuss the following topics: Transformation Economy Product Management Frameworks Go To Market (GTM) Strategy. Application of Product Component Model (PCM) Agile Frameworks for Product Management The Power of Stories in Product Promotion. Large and medium sized National businesses and a multinational Company participated in the event through their experienced product management professionals. Fast Moving Consumer Goods (FMCG), Packaging and Aviculture industries participated in the event. Following are the topics on which product professionals presented their viewpoint to enlighten the audience. Following high impact presentations, the floor was open for healthy Q & A Session. Focus of the discussion turned out to be Transformation Economy and Maslow’s theory of hierarchy of needs. Consensus was that the challenges of Transformation Economy can be met better by focusing on the Self Actualization needs of consumers. The eight product Management Frameworks came under discussion to contextualize the debate. The audience was in agreement with the consensus that evolved. The debate concluded with the consensus that the next year’s World Product Dy celebrations will be expanded to more industries.

Smart Living

Living, working and playing in style at 60% less cost is the spirit behind smart living. It is possible, says Ray Hammond, the veteran researcher and author on smart living. We join the world community to celebrate and promote smart living. On November 9th, we join the world community to celebrate the World Smart Living Venture Day.

Learning Beyond Classroom

On top of classroom learning we use Executive Led Seminars (ELS) to deepen learning of our executives. They select topic or tool of their interest, conduct thorough research, develop it, and lead a seminar a seminar on the same. Through this learning tool, our executives learn the tools of their choice, develop their leadership skills and contribute to the learning by doing ecosystem in the Transformation Economy.

The Feel-Good factor by PRIZM is the next big thing. We offer this platform to high achievers to showcase their top performance; be it a new invention, top performance in academics, serving cause exceptionally well, an act of chivalry, top performance in sports, to name only few as examples of excellence. Objective is to highlight excellence (not mediocrity). It is our way of promoting excellence.

Design Your Life
Exponential Growth in Transformation Economy
Industry Linkages
We link with industry through our novel tools – Brunch With Business Magnates,
Executives’ Corner
Financial Literacy, the key to affluence – Faisan Ahmed

Believe it or not, there is world beyond big cars, huge houses and expensive vacations.
Learn how you can live prosperous life through financial literacy. A senior participant of the PRIZM Executive Development Program (EDP) shares his expertise on financial literacy. Join the community of finance enthusiasts at PRIZM. Learn wealth creation through investment in powerful financial tools e.g. Common Stocks, Preferred Stocks, Mutual Funds, Bonds. Our financial experts will help you in wealth creation through expert advice on investment opportunities.
Growth Mindset – Ahmed Mujtaba

We generate intensive, high impact debate on a variety of business topics.
Minimalism in Business Practices: Pros and Cons
Agile Business Practices: novel way to Benefitting from the window of opportunity
Smart Living
We value innovation
One of our objectives is to encourage professionals to develop innovative products, and
business processes that put Pakistan on global innovation map. To achieve the objective,
we have created the environment for innovation at PRIZM. We encourage and incentivize
executives participating in our programs to develop innovative products and processes.
Patent Registration
Workshop 1: My 27, 2025
Workshop 2: July 27, 2025

Our Publications
Books
Design Your Life
Marketing Mix Modelling

Articles
Exponential Growth in Transformation Economy
Preparing For the World Beyond Artificial Intelligence (AI) Era

To match the demands of present day, the Transformation Economy, we help business professionals at all levels in discovering their Aspirations and make sure they achieve them. In the process we transform

Our Methodology
Our Programs
Our Flagship Program
Our Purpose
We help Executives realize their full potential. We believe that

We help our stakeholders achieve excellence in whatever they day do and create an impact in their domain and beyond.

We integrate with global community in a unique way. We encourage the executives enrolled in our programs to gain international recognition through active participation in